3 Homegrown Halal Beauty Brands For Your Consideration
The 2021 consumer: the beauty insider is now more choice-conscious than ever, and beauty brands big and small are rushing to serve their needs. From Fenty with their groundbreaking foundations for nearly any skin type, to Lush’s focus on the environment and animal-free testing, there’s a product to suit almost everyone’s preference on the market now. It’s no wonder that the Halal cosmetics industry is worth USD$16.3 billion (SGD22.3 billion) in 2018, with some report suggesting its size may even reach over $50 billion (SGD$68.4 billion) by 2025. Local brands are rising to the occasion too. Tropika Club digs deep to find you 3 homegrown Halal beauty brands for your consideration, whether you’re Muslim, or not!
- Halal Beauty, Defined
- Tropika Club’s Hot Picks: 3 Homegrown Halal Beauty Brands
- BONUS: 3 Local Halal-friendly Beauty Brands
Halal Beauty, Defined
More than just a beauty trend.
A common misconception about the definition of Halal is that the product, be it food or makeup, doesn’t contain pork or ingredients made from pork. But that’s only one facet of it.
The Arabic word ‘Halal’ (also spelled halaal) translates to ‘permissible’, or ‘lawful’ in English. It contrasts with ‘haram’, which means forbidden. These are universal terms that go beyond food products; it’s a fundamental way of living. It connotes a life of integrity, restraint, and cleanliness for Muslims. That’s why Muslims are obliged to scrutinise the products they use everyday to make sure they’re Halal. So it’s less about what prohibited in a product but how we treat the environment we’re in.
Commercial items with the Halal label means that its ingredients, production methods, as well as the supply chain behind it, adhere to the Islamic guidelines. When it comes to Halal beauty products, it should be free of ingredients deemed impermissible under Islamic law, such as enzymes or gelatine that are by-products pork and blood.
For now, the Majlis Ugama Islam Singapore (MUIS), also known as the Islamic Religious Council of Singapore, doesn’t regulate beauty products in Singapore. So, if you’re looking for extra peace of mind when it comes to Halal cosmetics, you can look for the Malaysia Halal Logo with the Malaysia Standard (MS) and the 10-digit file reference number at the end. If you’re looking at products from international brands, you can see if the Department of Islamic Development Malaysia (Jabatan Kemajuan Islam Malaysia – JAKIM) officially recognises the foreign Halal logo. They also have a consolidated list (last updated on 13 February 2019) containing all the foreign Halal logos they recognise.
Tropika Club’s Hot Picks: 3 Homegrown Halal Beauty Brands
Frustrated about not being able to find Halal cosmetics, Amira Geneid, and her sister Alia, set forth to change that with Zahara. In Arabic, the name translates to ‘flower in bloom’. It erupted into the scene with its oxygen nail polish, which allowed Muslim women to perform wudhu – the act of cleansing with water before prayer – without removing their nail polish.
2. Itsumi Skincare
This Halal-certified skincare company is founded by three captains of industry: MediaCorp Artiste Pornsak Prajakwit, CEO of Monsoon group – the largest salon chain in Singapore – Addy Lee, and Foo Tuan How, Co-founder of the popular PORN’S restaurant chain.
The Prajakwit family are firm believers of the healing abilities of herbs. Pornsak himself obtained a bachelor’s degree in Traditional Chinese Medicine to help care for his father. But he was unable to find a product to treat his father’s sensitive skin.
As he studied, he also gained firsthand knowledge of flora from local growers he gained from hosting the hit travel show ‘Food Source’ too. Upon graduation, he combined the two knowledge to start a range of skincare products for young and old – Itsumi Skincare.
3. Ayn Skin
In addition to being Halal-certified, all their products are absolutely free of mineral oils, parabens, sulfates, colourants, and triclosan. Ayn Skin also avoids animal testing for their products. Yet, they’re relentless in creating new body care products with quality, natural ingredients from across the world.
BONUS: 3 Local Halal-friendly Beauty Brands
While they’re not many homegrown beauty brands that are Halal-certified, but there are brands that are committed to a more ethical approach to creating beauty products. Here are 3 Local Halal-friendly Beauty Brands you should take a look too.
1. Handmade Heroes
From pop-ups to the coveted shelves of Isetan and Tangs, as well as digital ones on Amazon, Handmade Heroes has had a meteoric rise. But founders (and married couple) Lynsey Lim and Adi Ong have remained faithful to its promise of making hand-made products.
Yet, they have expanded their product repertoire. Lynsey has been and formulating new products through her research and experience of making her own natural skincare products and mineral makeups. It’s a fascination that began even when she was a teen. Now, you can enjoy anything from their Cocoa Friggin’ Fantastic Lip Tint, one of Best Beauty Buys 2020 by Women’s Weekly, to their Butt Kickin’ Deep Detoxing Coffee Scrub. And they’re all vegan, natural, alcohol, cruelty-free, and paraben-free to boot.
2. Solos Cosmetics
Imagine coming up with a beauty brand during a road trip. The founders set out to create a transparent, ethical, sustainable beauty brand after discussing the state of our planet for two hours. Solos Cosmetics is a product of their vision, providing simple, innovative, eco-conscious cosmetic products that won’t break your bank.
Though even the brand itself isn’t Halal, they do have two Halal-certified makeup products: the Micro Black Myliner and the Felt Black Myliner.
3. Mesmerised Home & Lifestyle
Enraptured by the scent of soy candles during a trip to Australia in 2010, founder Roshidah couldn’t forget about it. In 2013, she set to out to start her own soy candles brand. Before long, she began expanding to become a full-fledged lifestyle brand, including home fragrances, as well as decorations to complement the soy candles.
Today, you can re-create a soothing spa experience at home with Mesmerised. Let the harmony of fragrances smooth away the day’s troubles, and sink into serenity with their Moisturising Bath Bombs.
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