From Survival Mode to Profit-making Post Pandemic

The start of a new decade has not only taken the world by storm but has massively shifted the everyday routine of individuals. The world as we used to know is no more. Changes have to be made and measures for these, realigned. Learning to live, is becoming the new normal alongside the fundamental instincts of survival. However, would this then be practical for profit-generating businesses in a post COVID world? This article by the Core Collective and curated by Tropika Club would then explore a new take on how businesses can thrive in a changing economy moving forward. 

Below are four savvy business tipss for business owners braving the storm.

A Sustainable Business Model

As the gradual lifting of restrictions designed to curb the spread of coronavirus takes place globally, organisations might consider looking into formulating plans to kick-start their businesses to suit the current climate. It is vital for management to provide respective employees with necessary tools and technology not only to ensure that they are efficiently working from home but also that the quality of productivity and output is not compromised.

Cost-cutting without compromising on brand value is key. This measure helps offset declining revenues and profits causing companies to source out different ways in which they can maximise the use of available resources. There is a rising need for the organisational structure to adapt by finding resilient solutions that are able to inversely sustain brand value. For example, primary priority should be given to equipping employees with technical and knowledge training, relevant in the contemporary. Time should be taken to learn, think and implement new ideas that will potentially place the business as a leading and trusted industry within the market. 

Tapping on Government Initiatives

Government aid is an important factor that could help expedite the process from which businesses move from a ‘post-COVID’ recovery phase into a ‘profit-making phase once again. Businesses might seek to work alongside government bodies extending initiatives through different schemes, funds and grants extended to manage losses faced by all types of businesses.  In addition, it is vital to stay updated with new regulations and legislation issued by the government as measures to help mitigate losses faced by businesses until economic stability is achieved once again.

Being Technologically Ready

Leveraging on technology to brave through the aftermath of this crisis. It is essential to reconsider the notion of what is to be the ‘new norm’ that will invigorate processes and functions set in place previously. Companies might now consider focusing on steps in which they can fully maximise technological tools to boost the rate of effective monetary returns, increase the efficiency of staff output and their daily related roles but most importantly ensure customer satisfaction by knowing what suits their changing demands. 

Ramping up cybersecurity to avoid remote access vulnerabilities. Due to the increased need to work from home, many companies are more likely to be vulnerable to cybercriminal activities due to unprotected networks and surveillance. To avoid such instances, companies must train and equip employees to access the company’s network securely, therefore, ensuring the protection of company-related – classified information from being breached by external parties. In essence, these preemptive measures save the business from having to experience further loss, but instead to focus on recovery and possible profit-making strategies.

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Gearing Up for a Changing Economic Climate

Engaging according to the demands of the current market. It is vital that business owners not only identify the changing interests of existing clients but also consider the interests of potential new clients within the market and engage them accordingly. Post-COVID will bring about a wave of challenges and changes that businesses might need to combat. Understanding these changes will help in their decision-making criteria, therefore being better able to cater to the present needs of customers and end-users who are key stakeholders for an influx in revenue. 

Ensuring that clients are provided with value-added services and connections. It is important to also pre-determine ways in which businesses can tweak their products and services rendered, possibly even recreating newer ones to better suit the changing market. This not only ensures a prominent place within the current market but also, the measure of delivering added-value further promotes client loyalty which is key to the future success of the business, therefore, putting them way ahead of their competitors.

As businesses enter into the uncharted territories of the post COVID world, it is vital to be well equipped with all necessary directives to stay afloat. Manoeuvring in accordance to the changing economic climate will then steer businesses from survival mode back into profit-making.

This article is curated by Tropika Club from the Core Collective Blog.

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